Myrtle Beach Hotels are seeing a changing world and a changing dynamic in the way customers reserve their rooms. The industry was once all about mailing slick brochures in mass mailings which resulted in strong reservations in the months of January, February, and March.
Since the mid 1990′s their customers have more and more trended to the internet, however. With rooms at area Myrtle Beach Hotels nearly doubling in development over the past few years, the competition for customers is fierce. Many area Myrtle Beach Hotels lowered prices in the hopes that this would drive in more business.
Lower prices worked at first, until tha advent of sites like Trip Advisor, Myrtle-Beach.com, Google, and Yahoo! began allowing guests to rate their experiences at Myrtle Beach hotels online.
Information flowed freely and consumers began to check with customer rated internet sites before reserving. With that, the more slick brochures hotels in Myrtle Beach mailed, the more traffic each mailing drove to the internet. Customers are now actually going to the internet to research hotels before they reserve.
Questionable Oceanfront Hotels in Myrtle Beach, SC have begun to find a new and powerful deceptive tactic to counter the power of the internet in the peak reservation months of January, February, and March. Myrtle Beach Hotels and Condos now have recorded evidence that these Myrtle Beach Hotels with consistently bad reviews, are posting their own reviews on the internet disguised as customers. Former employees have remarked that they were asked to pull actual customer records, create a customer profile in their own customer’s name, and then sign in on sites like Trip Advisor posting a positive review on their own hotel.
Why would questionable Myrtle Beach Hotels do this?
- It gets negative customer written reviews off of page one researches.
- It gets the hotel in question a better overall average star rating.These websites have only honorable intentions and are certainly not at fault here. Myrtle Beach Hotels and Condos is now making the following sites aware of these practices.
We appreciate the hard work these sites do. As Myrtle Beach, SC is a top national destination and as we wish to assist in maintaining customer integrity, we suggest they only allow customers to write reviews once they have received, by mail, a password. This practice would create integrity and eliminate all false postings immediately.This would also make many unsuspecting people in America aware that their name has been posted on the world wide web without their knowledge or approval by the unethical business practices of a few questionable Myrtle Beach Hotels.
How can I know if a posting is real or created by a Myrtle Beach Hotel?Look for flowery adjectives and unusually advertising oriented remarks about the hotel. Customers don’t actually write like that. You can also look for perfect scores on a hotel that has otherwise received numerous poor reviews.
Here are two obvious examples of bogus reviews: 5 stars?, Reviews written by competitors? Notice the difference between these two reviews at the bottom of this Trip Advisor page. Now notice them in context to a whole page of reviews: Notice which are the obvious false reviewsMost customer reviews that are real are written in reference to customer’s experiences and not related to the hotel management’s perspective in any real way.Here is an example of what to look for in general when the page is full of actual customer reviews:
Notice the variety of reviews but the overall consistent ratings
Please note that Myrtle Beach Hotels and Condos have no ownership or affiliations with either of these two Myrtle Beach Hotels.
Additional tips There are very few proprietor owned Myrtle Beach Hotels on the Oceanfront in Myrtle Beach,S.C. since the 1970′s. 89% of all Myrtle Beach Hotels are individually owned condos managed by a property management firm.
Tags: hotels, oceanfront, rental management
